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Apple Music Taps Fred again.. to Shape Its New Logo and Brand Identity
- Authors
- Name
- Electronic Music Hub
- @electrohubhq
Apple Music has unveiled a new logo and brand identity, with Fred again.. selected to design the "mnemonic notes" that help shape its visual language.
The new splash screen and logo use footage of a sound wave moving through a pool of liquid, layered over physical branding elements. Fred again..'s musical chime is meant to match that fluid motion, so the sound and the visuals work as one. The identity is described as a reminder of sound as the core of Apple Music.
Apple Music and Electronic Music
The partnership reflects Apple's move to align more closely with the electronic music audience. The service has previously streamed full performances from Head Trip and Tomorrowland, and it supports tagging tracklists. Apple has also shared a behind-the-scenes making-of clip on Instagram.
Read more: Apple Music Taps Fred again.. for New Logo & Brand Identity via EDMTunes
Photo: "Fred Again + Skepta - Crystal Palace Bowl - Sunday 10th August 2025" by Raph_PH, CC BY 4.0, via Wikimedia Commons (Crystal Palace Bowl, London, 2025; resized).