TikTok #Techno grows 147% as electronic music dominates short-form [IMS Ibiza 2026 Report]

TikTok’s #ElectronicMusic hashtag grew 106% in 2025, while #Techno surged 147% year on year, according to the new IMS Electronic Music Business Report 2025/26. Notably, 15 million posts now sit under the #DJ hashtag, cementing TikTok as a core discovery engine for the genre. The IMS report, authored by MIDiA Research’s Mark Mulligan, pulls the …

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